GCDS

“MEDITERRANEO”

SS24

Fashion

"Every journey ends where it began: Home. Coming back, however, does not mean reversing the course of time, nor that of space, but inhabiting one's own place once again with the awareness and knowledge acquired away and along the way." 

Giuliano Calza's GCDS Spring/Summer 2024 collection marks a decisive homecoming, and the fashion show, not surprisingly, takes place in the GCDS Headquarters in Milan. Starting from authenticity, the collection is expressed through the expansion and amplification of an idea, that of returning to the origins. Giuliano explores the Neapolitan roots, but also the origins of the brand: all with a new awareness, which is essentially the Atelier feeling that has marked the growth of the brand in recent years. There is a desire to mix denim and leather, but also straw and tweed. There are loafers and white socks, tailored pieces and shirts, long and short ribbed dresses, and touches of glamour. All are presented with a certain spontaneity, with the lightheartedness of those who appreciate formality and break it up a bit, wearing the garments instinctively.

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