FENDI

"The Sculptural Beauty of Rome"

SS24

Fashion

“In Rome, there is an elegance in ease and not caring what anybody else thinks – that is real luxury. In this collection, I wanted to reflect that. It is about women who dress for themselves and their own lives, I see it with Silvia and Delfina all of the time. It’s not about the spectacle of being looked at but the reality of wearing and the confidence and chicness that comes with it. It’s not about being something but being someone.” 

– Artistic Director of Couture and Womenswear Kim Jones

For the Spring Summer 2024 collection, Jones’ muse was the sculptural beauty of Rome, observed in both its classical statues and its women. Long dresses are devoid of any draping, revealing its columnar inspiration. 

Sleek shapes are paired with color blocking that intertwines neutral browns with vibrant hues. Jones often references Karl Lagerfeld's legacy at Fendi, but this season, the intention was clear, particularly in looks that reworked Lagerfeld’s geometric prints. Beautiful dresses were adorned with heels and ladylike gloves. The show had an air of timeless elegance, with simple and chic styling.

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