CHANEL

"The French Way"

SS24

Fashion

Inspired by the artistic spirit of the Villa Noailles in the south of France, the CHANEL Spring-Summer 2024 Ready-to-Wear collection imagined by Virginie Viard is a kaleidoscope of vitality. Evoking the villa’s terraced gardens and the lines of its avant-garde architecture, graphic tweeds, and floral embroideries are punctuated by touches of light, the play of contrasts, colors and asymmetries. At the heart of this collection, a laid-back and sophisticated silhouette sets out its own idea of nonchalance and elegance. 

The French designer references the Maison's history, taking inspiration from 1930s beachwear. The show opened with tweed jumpsuits and maxi dresses with plunging necklines, giving the fabric an expected sensuality. As the collection progressed, swimsuits appeared that, though appearing simple at first, were cleverly quilted to resemble the iconic Chanel bags. References to the brand’s DNA were frequent but not necessarily obvious. A pink-striped lightweight maxi dress was a clear reference to Coco Chanel’s own creations. Asymmetrical terrycloth sets stood out, proving the designer is willing to expand Chanel’s narrative.  Towards the end of the collection, transparency, and florals reigned, providing the collection with a delicately feminine close. Viard is not reinventing the wheel but she’s doing something equally as impressive, she’s keeping it spinning.

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