Days of Prada

Women's and Men's Spring-Summer 2024 Campaign

In a world full of fictionalized narratives and lifestyles turned into advertisements, the Prada Spring-Summer 2024 campaign brings to the fore our priorities that time cannot change. The basis of fashion is clothing, which is a part of our lives, and we see a reflection of this fact in the fashion show. On the podium, the narrative of “that moment” becomes stronger and encompasses the entire season.

GUCCI FALL/WINTER 2024

Subverting classics.

Gucci Fall Winter 2024 introduces a highly curated wardrobe including a reinterpretation of Gucci’s signature crescent-shaped bag from the 1950s and a new GG monogram slightly offset with a drop shadow to create a sense of dimension.

Whether mirroring precise silhouettes or echoing colors and fabrics, each look from the Fall Winter 2024 men’s fashion show reflects those from Sabato De Sarno’s debut women’s collection when he introduced a new Gucci wardrobe. Creative Director Sabato De Sarno rewrites the essential elements of the men’s wardrobe for Fall Winter 2024 with a subversive touch.

Music Directed & Mixed by Mark Ronson

Mark Ronson – Late Night Prelude

Romy – Love Her

Lucky Love – Masculinity

Mark Ronson – Late Night Feelings ft. Lykke Li

Mina – Ancora Ancora Ancora (Mark Ronson remix)